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The best place to visit in the alleys and to get a taste of old Seoul is a vintage makkoli dive, housed in an old wooden building. Makkoli is often referred to as "Korean rice wine." Actually, it's fermented rice skillfully processed to end up as a milky-white drink with a finely tuned sweet / sour / bitter taste and an alcohol content of about seven percent. The fermentation process is basically the same as the one for Japanese sake - just that the makkoli is not filtered. (The unfiltered doburoku sake available in Japan is very similar to makkoli.)
Makkoli has been made in Korea for at least a thousand years. Nowadays, you can buy it in plastic bottles at convenience stores. But that way it just doesn't taste right. Makkoli should be drunk the traditional way - from a bowl.
That's exactly how it is served at the makkoli dive in the alley off Insadong-gil. Now, you would certainly like to know the name of the place but it simply doesn't have one.
Kim Aeh-ja, the old lady who has been running the bar for the last 23 years commented one night: "This place has been in operation since 1947 and in all that time, it never had a name." It does have plenty of nicknames though, the most popular being Kogaljib which translates as Grill Fish House.
Recently, they put up a sign but that simply states a generic Pimatgol Jujeom (Pimatgol Tavern) and nobody ever calls the place that name.
Enter the wooden shack with its graffiti-covered walls and take a seat. You don't have to order anything. A big bowl of makkoli will quickly arrive at your table, along with a fried fish and smaller bowls with which you can fetch the drink of the house from the larger bowl.
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Take a few gulps, relax and look around. Yes, this place is old, shabby, noisy and it will quickly feel like home. The customers come from a wide range of Korean society - from rebellious students to business types relaxing after a hard day at work, to people just having a great night out, to hard-drinking parties of army veterans. The place may look rough but everyone gets along in here.
Look towards the entrance area, you will notice that the wooden walls there are newer. This part has been rebuilt after a fire devastating the bar in June 2007. The fire reduced the size of the establishment by a couple of tables and provided it with an unwanted outdoor area. The city government did not permit the full reconstruction of the burned-down areas.
But the inner part of the bar remained unharmed and original. Most importantly, the old tank containing the precious white stuff you are imbibing has remained unscarred. Every few hours, a refill is delivered from the source nearby where the makkoli is made solely for this joint.
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Finished your first bowl already? Order another one. This however will not come with a fried fish attached. If you want to continue eating, you have to check the menu now. It consists of a few vintage photocopies posted on the walls and it's only in Korean. Bring a local friend.
Try the golbengi. That's snails in a sort of spicy salad. But be prepared - this dish is really spicy. But there's an easy way to deal with it - wash it down with more of the delicious house makkoli. Drink it up in this wonderful place as long as you can. It won't take very long till sleek new buildings will creep up close-by.
Getting there: Walk up Insa-dong-gil from Chongno Street, near the 7-11 convenience store you will see a sign pointing towards an alley and saying: "Insadong 11 (sibil) gil." Enter that alley, the makkoli dive is on the first bend.
Opening times: daily from 6pm to late in the night
Phone: (+82) 2 723-9046
Prices: Bowl of makkoli for two: 4000 Won
Bowl of makkoli for three: 6000 Won
Grilled fish: 8000 Won (always served with first bowl)
The views expressed in this article are solely those of the author.
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Chongno Street cuts right through the center of downtown 






