Located in the Chuo district, Ginza is the "high class" fashion and shopping area of Tokyo - home of many designer stores such as Gucci, Chanel, Prada and Louis Vuitton to name just a few. Ginza's long history has always been centered on commerce and retail - being one of the main trading places for household goods back in the Edo period.
Ginza attracts a more mature and wealthier clientele than rival Harajuku. It is not without reason that the stereotypes are "Harajuku Girl" and "Ginza Women."
One thing is important to remember though, you don't need to be a fashion freak to enjoy Ginza, and neither do you have to spend hundreds of thousands of yen during an evening in the neighbourhood to fully enjoy it.
Many of the buildings in Ginza are the flagship stores of some of the most expensive brands in the world, competing with each other for the most original look. More traditionally, the famous Wako Building with its clock tower has been here since the 1930s and is a symbol of Ginza.
Another great way to enjoy Ginza is from above since many of the buildings are close to each other; the fire escapes are easily accessible and are great vantage points for photographers.
Another recommended free activity is a visit to the landmark Sony Building to see all the latest gizmos and gadgets the electronics giant has to offer.
Finally if you feel like a coffee or an expensive gourmet sandwich, the view from the second floor of the Doutor Caf in the iconic San-ai building is amazing. The intersection of Chuo-dori and Harumi-dori is Tokyo's second most famous intersection after Shibuya and a great place for people watching.
Enjoy your day in Ginza and if you follow my tips you will have a great time without breaking the bank.
Words + images Guillaume Marcotte
See more images of Japan by Guillaume Marcotte