Tokyo Area Guide: Shinjuku Shopping 新宿ショッピング
Shinjuku Station and environs is Tokyo's most vibrant commercial center.
Nearby Shibuya, packed and buzzing by day, is empty and echoing by 2am. Ginza, with Tokyo's biggest commercial turnover, is only fun as long as you have a very full wallet. And Ikebukuro is still snapping at the others' heels when it comes to scale and urbanity.
The scale and range of goods and services on offer in Shinjuku is breathtaking. This guide will introduce to you Shinjuku's main shops, department stores, and shopping centers.
Mere descriptions of the main shopping attractions cannot convey the energy and bustle of this non-stop retail hive, this dense shopping jungle.
On the ground, Shinjuku is vastly more than its main features. Alleys, nooks and crannies abound. It is almost as much underground as it is above ground, making for a very 3D shopping experience where going up and down stairs, escalators and elevators is as much a part of it as getting from point to point on the map.
The best advice: explore and enjoy it all without worrying about exactly where you are at every moment. It's safe, and it's within a small enough area that you'll pop back up, or get back down, to street level somewhere and eventually make sense of it!
Shinjuku is a large ward, and the shopping referred to here is focused on the Shinjuku Station area.
After shopping in Shinjuku, join a fun and low cost bar hopping tour with a friendly local guide.
Main Shinjuku Station area shopping attractions
Shinjuku can be divided into three: West, South, and East of Shinjuku Station.
West Exit Shinjuku: major department stores, electronics shopping, skyscraper area home to business, local government, and Shinjuku's major hotels.
South Exit Shinjuku: trendy mid-range to high-end shopping, spaciousness, room to move.
East Exit Shinjuku: Shinjuku-dori Street, accessed directly from the East Exit of the station: mid-range to high-class shopping
Yasukuni-dori Street (parallel to Shinjuku-dori Street): non-stop entertainment and cheaper shopping.
East Exit Shinjuku offers the most dining opportunities - although there is no shortage of them in any direction from the station.
West Exit Shinjuku
Shinjuku Odakyu Department Store
The Odakyu Department Store dominates the west side of Shinjuku Station. It is owned by the Odakyu Railway Company, and built in 1962 next to and over the Odakyu Shinjuku railway station (Shinjuku to Odawara).
It is 14 stories high (two floors below ground), and caters mainly for women's needs, with only the 7F for men. The food floor is B2.
In true railway station department store style, it is middle of the road, few-frills, and unremarkable.
B2, B1, 1F and 2F of the Odakyu Department Store have walkways to the HALC annex. Right beside where Odakyu links to HALC is a large Uniqlo.
Hours: 10am-8.30pm (till 8pm on Sundays and public holidays), restaurant floors 11am-10.30pm (13F, 14F) (12F only until 10pm). Closed January 1. 1-1-3 Nishi-Shinjuku, Shinjuku, Tokyo 160-8001. Tel. 03-3342-1111
Shinjuku Odakyu Department Store Map
HALC is a smart, modern annex to the Odakyu Department Store, and was the original site of the Odakyu Department Store until 1967.
Food on MB3 and B2. Sporting-, music-related, school uniforms, on 1F, M2, and 2F. Restaurants on 8F.
BIC Camera Shinjuku West store on 3F to 6F: a major electric/electronics chain with 29 stores nationwide, and three in Shinjuku. (The others are on the east side of the station.) Sells household appliances, tools, bicycles, cameras, computers and peripherals, electronics, travel goods, and more.
BIC Camera hours: 10am-9pm. Open every day. Tel. 03-5326-1111.
BIC Camera Shinjuku West Map
Linked to Odakyu Department Store on the B2, 1Fand 2F.
Hours (excluding BIC Camera) 10am-8.30pm (till 8pm on Sundays and public holidays). 1-5-1 Nishi-Shinjuku, Shinjuku, Tokyo 160-8001.
HALC Shinjuku Map
Keio Department Store
The Keio Department Store is on the west side of Shinjuku station, alongside the Odakyu Department Store.
It is owned by the Keio Railway Company, built in 1978 over the Keio Shinjuku railway station (Shinjuku to Chofu and Hachioji). Keio is, like neighboring Odakyu, generally unpretentious and reasonably priced.
Food on B1 and MB floors. Caters mainly for women's needs, with men's goods on 5F. Restaurants in the 8F Food Mall.
The rowdy beer garden on the roof is thronged in summer.
Hours: B1-3F: 10am-8.30pm (till 8pm on Sundays and public holidays)
4F and up: 10am-8pm
8F Food Mall: 11am-10pm
Closed January 1.
1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8321. Tel. 03-3342-2111. Keio Department Store Shinjuku Map
Shinjuku MYLORD (pronounced "me-lord") might be more appropriately named "my lady," with its 7 floors of young women's fashion topped by 3 floors of restaurants. The atmosphere is young, femme, excitable, and blingy - a very Shibuya vibe.
Shinjuku MYLORD is on the south-west corner of Shinjuku station, and can be accessed from inside the station, from the South Exit, or from the east side of the station via the pedestrian "Mosaic Street," that runs between the Odakyu and Keio department stores. Shinjuku MYLORD is operated by the Odakyu Group.
Hours: Mosaic Street, 2F, M2F 10am-9pm
Restaurants (7F, 8F, 9F) 11am - 11pm
1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023. Tel. 03-3349-5611
Shinjuku MYLORD Map
Yodobashi Camera is a Japan-wide chain of stores selling everything electrical and electronic for all areas of life and living. It has three locations in Shinjuku, two east and one west of the station.
West of Shinjuku station is a cluster of Yodabashi Camera stores, dominated by the 8-story Shinjuku West Exit Main Store, also known as the Multimedia Building. In addition there is the Business Building, the Camera Building, the Film Print Building, the Camera-Bag and Suitcase Shop, the Repair/Service Building, the Game and Hobby Building, the "Adult Soft" (i.e. DVD/PC game porn) Shop, the General Watch/Clock Building, and the Game/Hobby Building - all in the same block.
1-11-1 Nishi Shinjuku, Shinjuku, Tokyo 160-0023
Yodobashi Camera Shinjuku West Exit Map
Yodobashi Camera Shinjuku East Exit Map
Yodobashi Camera Shinjuku East Exit Ekimae Map
South Exit Shinjuku
Lumine 1, 2
Lumine 1 and Lumine 2 dominate the south exit of Shinjuku Station. The Lumine chain of lifestyle and fashion department stores, owned by the JR East Railway Company, is predominantly for young women and has a dozen locations throughout the Tokyo region.
Lumine 2 has the exquisite Ladurée dessert and ice cream parlor at the entrance to the 1F, right beside the South Exit. Both Lumine 1 and 2 have good 5F book/cafe spaces for relaxation. Cafes and restaurants continue from 5F to top.
Hours: 11am-10pm (restaurants till 11pm)
1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023. Tel. 03-3348-5211
Lumine 1, on the south-west, is full of classy boutiques for the "thinking" young person.
Lumine 1 Shinjuku Map
Lumine 2, much larger than Lumine 1, on the south-east side, is less subtle, and more department store in style.
Lumine 2 Shinjuku Map
Shinjuku Flags is a striking 10-floor building at the south-east exit of Shinjuku Station dating from 1998. It houses retailers specializing mainly in sport, music, and fashion goods, including Oshmans, Gap, Camper, and Tower Records.
Hours: 11am-10pm (Tower Records until 11pm)
3-37-1 Shinjuku, Shinjuku-ku, Tokyo Japan 160-0022
Tel. 03-3350-1701 (10am-5pm)
Shinjuku Flags Map
NEWoMenNEWoMen (pronounced "new man") right across from the station, is Shinjuku South Exit's newest shopping presence. This stylish 7-floor building adjoins - and is accessible from - the 4-floor Busta Shinjuku expressway bus and taxi terminal. NEWoMen brings a breath of fresh air to Shinjuku shopping with its spaciousness and elegance. Each store has its own tasteful presence, catering to the shopper who wants to browse and buy at his or her own pace. Fashion stores, beauty boutiques, lifestyle goods, cafes and restaurants, and grocers, confectioners and delicatessens: NEWoMen does it all with unhurried chic. The NEWoMen "Farm" is on the open-air 7th floor, and the - also open-air - garden on the 6th floor: a great place to unwind in delightful mid-city greenery. There is an information counter on the 2F. See the NEWoMen website for details. NEWoMen directly adjoins Takashimaya Times Square.
Hours: 11 am - 10 pm.
4-1-6 Shinjuku, Shinjuku-ku, Tokyo 160-0022.
Takashimaya Times Square
Takashimaya Times Square is a large shopping complex on the east side of the Southern Terrace walkway. It contains:
Takashimaya Shinjuku Department Store: 14 floors, plus two underground floors, mainly men's and women's clothing, but covering the full range of department store offerings. Cathedral-like in layout, by far the roomiest department store in Shinjuku. In terms of quality, a good halfway house between bargain-bin Keio and few-frills Odakyu on the one hand, and opulent Isetan on the other - a status attested to by its having elevator attendants.
Disney Store on the 9th floor of Takashimaya.
Japanese-speaking Chinese and English interpreters are available on 2F.
5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-8580. Tel. 03-5361-1111
Shinjuku Southern Terrace
Shinjuku Southern Terrace is a pedestrian shopping space across from the south exit of Shinjuku Station (and actually in Shibuya ward, not Shinjuku). It has only a handful of stores, but is an elegantly styled space, lined with trees, ideal for taking time out in for a coffee. Includes a Starbucks, a Krispy Kreme, a large Eddie Bauer, and, at the end, a Travel Cafe. Its biggest building is the Odakyu Southern Tower, with the Hotel Century Southern Tower on 19F-35F.
Shinjuku Southern Terrace provides easy access to the Takashimaya Department Store and Tokyu Hands.
Shinjuku Southern Terrace Map
Kiinokuniya Book Store South Exit, the Shinjuku South Exit store of Kiinokuniya. (The Kiinokuniya Head Store is on the East Exit side of Shinjuku.) A massive 7-floor repository of books and magazines of all genres. Foreign books on 6F. Hours 10am-8pm (till 8.30pm on Saturdays) Times Square Building, 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-0051. Tel. 03-5361-3301
Theatre Times Square, a cinema on the 12th floor. 12F, Times Square Building, 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-0051. Tel. 03 5361 1937
Restaurants Park, the three top floors of the building, offering the full range of Japanese and international eating experiences. Hours 11am-11pm. 12F-14F, Times Square Building, 5-24-2 Sendagaya, Shibuya-ku, Tokyo 151-0051.
Takashimaya Times Square Shinjuku Map
East Exit Shinjuku
Metro Promenade is a huge underground thoroughfare that links east and west Shinjuku, extending all the way from the L-Tower Building across from BIC Camera Shinjuku West, all along beneath Shinjuku-dori Street to gay Shinjuku Ni-Chome. Its many under- and above-ground exits provide access to all the stores along Shinjuku-dori.
Shinjuku Metro Promenade Map
Lumine Est forms part of the eastern side of Shinjuku Station. It is 8 floors of both men's and women's fashion, plus two basement floors, with restaurants on the 7F and 8F. Has a broader range of merchandise and appeals to a wider range of consumers than Lumine 1 and 2. There is an HMV on the 6F.
Hours: 11am-10pm (from 10:30am on weekends and public holidays). Restaurants 11am-11pm.
3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03-5269-1111
Lumine Est Shinjuku Map
BIC Camera Shinjuku East
The BIC Camera chain of home electronics stores has two stores on the east side of Shinjuku station in addition to BIC Camera Shinjuku West on the other side of the station. Both east-side BIC Cameras are near each other and are:
BIC Camera Shinjuku East (bigger)
Hours 10am-9pm, 365 days.
3-17-8 Shinjuku, Shinjuku-ku, Tokyo 160-0022 (see photo)
BIC Camera Shinjuku East Map
BIC Camera Shinjuku East Ekimae (smaller)
Hours 10am-9pm, 365 days.
3-26-10 Shinjuku, Shinjuku-ku, Tokyo 160-0022
BIC Camera Shinjuku East Ekimae Map
Isetan Shinjuku Department Store is the opulent elder amongst the Shinjuku department stores, offering a massive array of merchandise, with a full representation of major international brands, in an atmosphere of elegance and refinement. Founded in the late-19th century, it is the largest in the Isetan chain spread mostly throughout the Kanto area.
Isetan Shinjuku consists of three buildings: the 8-floor Main Building, the 9-floor Men's Wing, and the 3-floor Park City 3 Building.
Spacious and mouthwatering B1 food floor. Large-sized men's clothing on the 7F of the Men's Wing. Foreign Customer Service on the 6F of the Main Building (Tel.03-3225-2514).
Hours: 10am-8pm, daily.
3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Tel. 03-3352-1111.
B3, B4, B5 exits of the Metro Promenade
Isetan Department Store Shinjuku Map
Labi Shinjuku East Exit Store
Labi East Exit is a huge electronics/home appliance department store with 7 slick, spacious floors above ground and 2 below. Plus health and beauty-related on the B2 floor.
Hours: 10:30am-10-30pm Mon-Sat, 10am-10pm Sundays & public holidays.
3-23-7 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03-3359-5566
3 minutes walk from Shinjuku Station East Exit.
Labi Shinjuku East Exit Store Map
Bic Camera & Uniqlo
Bic Camera & Uniqlo is a huge, blank white presence on Shinjuku-dori near the East Exit of Shinjuku Station, hiding a treasure trove of both electronics and home appliances in Bic Camera, and cheap but chic fashion in Uniqlo.
Until April 2012, this was the site of the old Mitsukoshi ALCOTT department store that had been a Shinjuku shopping fixture since 1930.
Exit A5, Subway Promenade.
3-29-1 Shinjuku, Shinjuku-ku, Tokyo. Tel. 03-3226-1111
Bic Camera & Uniqlo Shinjuku East Exit Map
Barneys New York Shinjuku
Barneys New York Shinjuku is the high-end fashion-packed Shinjuku presence - and the first, dating from 1990, of the three Barneys in the Tokyo region (the others being in Ginza and Yokohama).
From the B2 to 4th floors are women's clothing and accessories, the 5th - 8th floors are for men, and with gifts on the 9th floor. Classic Barneys New York with that shiny-new Japanese chic.
Exit B10, Subway Promenade.
3-18-5 Shinjuku, Shinjuku-ku, Tokyo. Tel. 03-3352-1200
Barneys New York Shinjuku Map
H&M Shinjuku is the bold, spacious presence of the cheap chic international fashion chain, H&M.
Stocks the full range of H&M gear, clothing and accessories, for ladies, men, kids, and the young.
H&M Shinjuku is just across the road from the Isetan Department Store.
Exit B2, Subway Promenade.
Hours: Sun-Thu 11am-9pm; Fri & Sat 11am-9.30pm.
3-5-4 Shinjuku, Shinjuku-ku, Tokyo 160-0022
H&M Shinjuku Map
There are five Marui stores in Shinjuku (Google Map), on the east side of the station, clustered around Shinjuku San-chome:
Shinjuku Marui Main Building
8 very stylishly presented floors of mainly women's clothing and accessories, right across the road from Shinjuku Isetan Department Store. Check out the beautiful "English Garden" on the 9F rooftop (elevator to 8F then stairs to the left).
Hours: 11am-9pm (closes 8.30pm Sundays and public holidays), restaurants till 11pm.
3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03 3354 0101
Shinjuku Marui Main Building Map
Shinjuku Marui Curren
8 floors, plus two underground floors, of women's clothing and accessories, except for 8F which stocks books and CDs. Has a single-storey annex housing the Stussy fashion store.
Hours: 11am-9pm (closes 8.30pm Sundays and public holidays
3-18-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03 3354 0103
Shinjuku Marui Curren Map
Shinjuku Marui One
Eight floors of women's clothing, underwear, handbags, jewelry and accessories, as well as CDs on the 8F. Carries a wide range of clothing from Lolita to kimono.
Hours: 11am-9pm (closes 8.30pm Sundays and public holidays
3-1-20 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03 3354 0105
Shinjuku Marui One Map
Shinjuku Marui Annex - Wald 9
Wald 9 cinema complex ("Wald" being pronounced "bah-roo-toh" in an approximation of the German word for "forest") occupies the 9th to 14th floors of this new, good-looking building. 5F-7F devoted to men's clothing and accessories. 8F restaurants. Good views of south and east Shinjuku going up the Wald 9 escalators.
Hours: 11am-9pm (closes 8.30pm Sundays and public holidays, restaurants till 11pm)
Exits C1, C4, Shinjuku San-chome Subway Station.
3-1-26 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03 3354 0102
Shinjuku Marui Annex Map
Shinjuku Marui Men
8 floors of men's clothing and accessories.
Hours: 11am-9pm (closes 8.30pm Sundays and public holidays
5-16-4 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03 3354 0104
Shinjuku Marui Men Map
The fast American fashion chain, Forever 21, opened its Shinjuku store in May 2010. 3 floors, plus a basement floor, of cheap - but hip - casual gear.
Hours: Sun-Thu, 10am-9pm; Fri-Sat, 10am-10pm
3-1-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03-5269-8106
Forever 21 Shinjuku Map
Seibu Shinjuku PePe
Seibu Shinjuku PePe is 8 floors, plus an underground floor, of clothing, accessories, cafes, but little of it compelling. Think cheap. Big 100-yen store on the 8F. Located just across from the east exit of Shinjuku Station, alongside the Seibu Shinjuku railway station.
Hours: 11am-10pm (B2F10am-10pm)
1-30-1 Kabukicho, Shinjuku-ku, Tokyo 160-0021. Tel: 03 3232 7777
Seibu Shinjuku PePe Mapp>
Shinjuku Subnade is an underground shopping mall under Yasukuni-dori Road, starting from Seibu Shinjuku Station. One wing of Shinjuku Subnade stretches across to Shinjuku-dori Road, nearer Shinjuku Station. It is divided into four sections. The "1-chome" section nearest Seibu Shinjuku Station is mostly food: restaurants, cafes, and specialty shops, and the other three sections: "2-chome" to "4-chome" are virtually all fashion. Not a must-go. Includes 24-hour, 365-day pay-for car parking for 400 cars.
Hours: Restaurants: 11am-11pm. Other shops: 10am-9pm
1-2-2 Kabukicho, Shinjuku-ku, Tokyo 160-0021. Tel: 03 3354 6111
Shinjuku Subnade Map
Studio Alta is on Shinjuku-dori Street just across from the East Exit of Shinjuku Station. It is identifiable by a massive screen, under which is Shinjuku's most well-known, very crowded, rendezvous spot. Inside, the building is 6 floors of street fashion boutiques for young women. Studio Alta is also famous for being where the massively popular TV show Waratte Iitomo ("It's OK to Laugh") has been broadcast from daily since 1982.
East Exit, JR Shinjuku Station.
Exit C8, Subway Promenade.
3-24-3 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Studio Alta Shinjuku Map
Kiinokuniya (aka Kinokuniya) Books Head Store on Shinjuku-dori Street (east exit of Shinjuku station) is the head store of the nationwide chain of 64 Kiinokuniya stores (not to mention 26 overseas). It consists of a main, 8-floor store selling mainly books (foreign books on 7F), and a 3-floor "Forest" annex selling comics. However, for foreign books, the Takashimaya Times Square Kiinokuniya has a bigger selection, and in a newer, more spacious, setting.
Exit B7 Subway Promenade
3-17-7 Shinjuku, Shinjuku-ku, Tokyo 163-8636. Tel. 03 3354 0131.
Kiinokuniya Books Head Store Map
Sekaido is a multi-floor arts and crafts megastore. The head store of a chain of arts, crafts, design and stationery department stores (about a dozen throughout the Kanto region), catering to Japanese cultural pursuits as well as Western. Has "Art & Deco," a shop selling paintings, on the 6th floor.
Hours: 9.30am-9pm, every day.
3-1-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022. Tel. 03-5379-1111
Sekaido Shinjuku Map
Don Quijote (pronounced in Japanese "donkey hoh-tay," and usually abbreviated to "donkey") is a nationwide discount store chain.
Don Quijote Shinjuku East Exit Head Store in Kabukicho covers several floors jam-packed with an almost randomly-placed lineup of over 40,000 products from the trashy (party wigs, etc.) to the everyday (clothes pegs, electric fans, etc.) to the luxury (Louis Vuitton purses, etc.) Great browsing when it's not too packed; but, before you proceed too far upstairs, note that in terms of layout, Don Quijote is a fire trap.
Hours: 24 hours, 7 days a week.
1-16-5 Kabukicho, Shinjuku-ku, Tokyo. Tel. 03-5291-9211.
Don Quijote Shinjuku East Exit Head Store Map
Don Quijote Shinjuku Store less than 10 minutes' walk north in nearby Okubo is much bigger and more straightforward - and safer!
1-12-6 Okubo, Shinjuku-ku, Shinjuku, Tokyo. Tel. 03 5292 7411.
Don Quijote Shinjuku Map